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Case Study - Sports directory

WheresThePitch.ie

A mobile-first finder for GAA clubs and pitches across all 32 counties, with directions and practical matchday information.

WheresThePitch.ie website homepage
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  • Website Design

The brief

What We Were Asked to Do

Build a mobile-first directory to help people find GAA clubs and pitches across all 32 counties - grounds, directions and what to expect on arrival - from a standing start.

Research & discovery

What We Looked Into First

  • A structured, county-by-county and province-by-province data model built to cover every club consistently, rather than a flat list.
  • A 'find clubs near me' geolocation feature built as a first-class part of the experience, not an afterthought.

What we recommended

Design & Visual Identity

A confident green-and-navy identity that reads clearly as sport-and-navigation focused, built mobile-first since most users are searching for a pitch while already on the move.

Green#065F46primary brand colour
Green Deep#04413Adark surfaces
Navy#0F2D4Asecondary dark
Sky#93D5F6accent

Typography

Clean system sans-serif, built for fast scanning on small screens.

Logo & identity

A distinct mark built for a standalone directory product, not tied to any one club or county.

Verified results

Performance & Accessibility

Real Google Lighthouse audit (mobile), run 10 October 2026.

76Performance
90Accessibility
81Best Practices
100SEO
3.3 sLargest Contentful Paint
0Cumulative Layout Shift
670 msTotal Blocking Time
2.2 sSpeed Index
660 KiBTotal Page Weight

Accessibility: 21 of 24 automated checks passed

Automated testing can't catch everything, and it did flag a few real items here - shown openly rather than only reporting the headline score:

  • One colour-contrast pairing flagged for review.
  • A small number of links without a discernible accessible name, logged for a fix.
  • Missing a semantic main landmark on this template, logged for a fix.

Site at a glance

The Numbers

1,630 pages (every GAA club and pitch listing across all 32 counties)on the site
Moderatemobile performance band
90/100Lighthouse accessibility score

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