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Case Study - Tourism & visitor guide

Visit Portrush

A local, practical visitor guide to Portrush and the Causeway Coast - where to stay, eat and what to do, built for fast browsing on a phone.

Visit Portrush website homepage
Visit the live site
  • Website Design
  • Local SEO

The brief

What We Were Asked to Do

Replace an ageing WordPress site for Northern Ireland's best-known seaside resort with a fast, static rebuild - carrying over every page's search visibility, not just its look, while bringing the content up to a standard the town deserves.

Research & discovery

What We Looked Into First

  • Full audit of the existing WordPress export: every page, URL and word count catalogued before a line of new content was written.
  • Google Search Console and Analytics data pulled and merged into a tiered priority list, so the highest-traffic pages were rebuilt first.
  • Fact-checking against primary and heritage sources caught real errors in the old content - including a misattributed "world first" radio transmission claim and a mixed-up 1940s legal dispute date.
  • A site-wide link and affiliate audit caught duplicated booking links and two genuinely broken internal links before launch.

What we recommended

Design & Visual Identity

Design followed the live site's own established identity rather than replacing it - real brand colours and the site's own display typeface were extracted directly from the production site and self-hosted, so the rebuild reads as a faster version of the same brand, not a different one.

Sea Teal#33858Aprimary brand accent
Sea Dark#023047navy, small body links (13.9:1 contrast)
Paper#F4F6F5page background
Ink#222222body text

Typography

Rushk display face for headings (the site's own paid brand font, self-hosted), system sans-serif for body copy.

Logo & identity

Existing logo and colour identity retained and carried over faithfully - this was a performance and architecture rebuild, not a rebrand.

Verified results

Performance & Accessibility

Real Google Lighthouse audit (mobile), run 10 October 2026. Cross-checked with a live GTmetrix report.

63Performance
96Accessibility
100Best Practices
100SEO
6.9 sLargest Contentful Paint
0.141Cumulative Layout Shift
0 msTotal Blocking Time
4.0 sSpeed Index
1,542 KiBTotal Page Weight
A

GTmetrix Grade A

Performance 100% · Structure 95% · LCP 503 ms · TBT 47 ms · CLS 0.01

View the live report

Accessibility: 25 of 26 automated checks passed

Automated testing can't catch everything, and it did flag a few real items here - shown openly rather than only reporting the headline score:

  • One colour-contrast pairing flagged for review on a secondary element.

Site at a glance

The Numbers

121 pages, including a 47-page History & Culture sectionon the site
Moderatemobile performance band
96/100Lighthouse accessibility score

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