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Case Study - Tourism & travel

Total Camping Ireland

An independent, practical guide to campsites, glamping and motorhome stopovers across the island of Ireland, with clear prices and facilities.

Total Camping Ireland website homepage
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  • Website Design
  • Local SEO

The brief

What We Were Asked to Do

Migrate a camping and glamping directory off WordPress and use the move as the occasion to close real feature gaps - a structured campsite directory, a genuine colour and logo identity, and a competitive benchmark against other Irish camping sites.

Research & discovery

What We Looked Into First

  • A direct competitor gap analysis - what the site already did well, what competitors offered that it didn't, and concrete opportunities worth pursuing.
  • A structured campsite data model planned so facts about each site (pitches, facilities, accessibility, nearby attractions) live once as real data, not duplicated across articles.
  • A deliberate brief to avoid an "Americanised" or generic stock-camping look, grounding the new identity in the island's own landscape instead.

What we recommended

Design & Visual Identity

A genuinely Irish outdoor palette - forest green, leaf, Atlantic blue and a warm sunset accent - built specifically to avoid the generic 'stock camping' look the brief explicitly ruled out.

Forest#1E4D2Bprimary brand green
Atlantic#1E3A5Fsecondary dark accent
Sunset#F4A62Awarm highlight accent
Leaf#4CAF50supporting accent

Typography

A warm, approachable sans-serif suited to long-form travel guides.

Logo & identity

New colour palette and logo identity built specifically to avoid a generic, Americanised camping-brand look.

Verified results

Performance & Accessibility

Real Google Lighthouse audit (mobile), run 10 October 2026.

100Performance
96Accessibility
77Best Practices
100SEO
1.3 sLargest Contentful Paint
0Cumulative Layout Shift
0 msTotal Blocking Time
1.0 sSpeed Index
597 KiBTotal Page Weight

Accessibility: 24 of 25 automated checks passed

Automated testing can't catch everything, and it did flag a few real items here - shown openly rather than only reporting the headline score:

  • One colour-contrast pairing flagged for review on a secondary element.

Site at a glance

The Numbers

183 pageson the site
Fastmobile performance band
96/100Lighthouse accessibility score

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