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Case Study - Tourism & visitor guide

Giant's Causeway Guide

A visitor guide to Northern Ireland's UNESCO World Heritage Site - tours, visitor info, myths and legends, and nearby places to stay.

Giant's Causeway Guide website homepage
Visit the live site
  • Website Design
  • Local SEO

The brief

What We Were Asked to Do

A visitor guide to Northern Ireland's only UNESCO World Heritage Site needed modernising while deliberately keeping its existing structure and content intact - the brief here was restraint, not reinvention.

Research & discovery

What We Looked Into First

  • Existing site structure, content and images preserved by explicit decision rather than re-architected, unlike sibling rebuilds in the same network.
  • Expired affiliate deals identified and swapped for active ones so existing monetisation kept working after relaunch.
  • Every new tour and accommodation link individually verified in-browser before publishing - one listing that looked live was found to redirect to a generic homepage and was dropped rather than kept.

What we recommended

Design & Visual Identity

A restrained, editorial palette built around deep ink tones and a desaturated teal-blue, with a warm amber reserved strictly for interactive elements after contrast testing ruled it out for text.

Ink#15212415:1 on paper - headings
Atlantic Deep#0E52637.95:1 on paper - links/accent
Volcanic Amber#D27A34UI/hover only - fails text contrast
Paper#F7F4EEpage background

Typography

Editorial serif/sans pairing matching the sister North Coast guide sites.

Logo & identity

Existing structure and imagery preserved by design - the identity itself was already working and did not need replacing.

Verified results

Performance & Accessibility

Real Google Lighthouse audit (mobile), run 10 October 2026.

50Performance
96Accessibility
100Best Practices
100SEO
10.8 sLargest Contentful Paint
0.001Cumulative Layout Shift
420 msTotal Blocking Time
6.3 sSpeed Index
2,284 KiBTotal Page Weight

Accessibility: 21 of 22 automated checks passed

Automated testing can't catch everything, and it did flag a few real items here - shown openly rather than only reporting the headline score:

  • One colour-contrast pairing flagged for review on a secondary element.

Site at a glance

The Numbers

49 pageson the site
Moderatemobile performance band
96/100Lighthouse accessibility score

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