Case Study - Tourism & travel
Causeway Coast Holiday
Fact-checked travel guides to Northern Ireland's Causeway Coast - the Giant's Causeway, Portrush, Portstewart, Ballycastle and beyond.
The brief
What We Were Asked to Do
A large, 200-plus-page travel site needed a full rebuild: migration, a genuine rebrand, SEO preservation and a realistic content and monetisation plan - not a cosmetic refresh.
Research & discovery
What We Looked Into First
- Every one of 209 posts and 13 pages catalogued and given an explicit decision - keep, update, expand, merge, redirect or drop - rather than a blanket migration.
- Search Console and keyword-tracking access connected and queried directly to ground the rebuild in real search demand.
- A deliberate scope decision kept the site's broader Northern Ireland culture content rather than narrowing it purely to the Causeway Coast, based on how the site had genuinely grown.
What we recommended
Design & Visual Identity
Design built directly from an approved compass-and-wave mark and a deep teal/navy palette, rather than generating alternative concepts - the identity was already right, so the work was applying it properly, consistently, across a much larger site.
#004858deep teal, core brand colour#00323Dheader/footer#4A8E98secondary accent#E8F0F0section backgroundTypography
A display heading face paired with a clean body sans-serif.
Logo & identity
Built from an approved compass-wave mark and colour direction rather than a from-scratch logo exercise.
Verified results
Performance & Accessibility
Real Google Lighthouse audit (mobile), run 10 October 2026.
Accessibility: 27 of 27 automated checks passed
No issues flagged by automated testing.
Site at a glance
The Numbers
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