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Case Study - Tourism & visitor guide

Ballycastle Info

A local, honest visitor guide to Ballycastle, Rathlin Island and the North Antrim coast, covering the Glens, Fair Head and where to stay.

Ballycastle Info website homepage
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  • Website Design
  • Local SEO

The brief

What We Were Asked to Do

Modernise a visitor-information site for Ballycastle, Rathlin Island and the North Antrim coast - stripping out leftover demo content and rebuilding the real content in an honest, locally-grounded voice.

Research & discovery

What We Looked Into First

  • A full content audit removed Lorem-ipsum demo posts and placeholder pages that had been sitting live on the old site.
  • Seven identically-titled 'accommodation' posts - each actually a different lodging type - consolidated into one genuinely useful 'Where to Stay' page.
  • A content-gap and keyword analysis pass grounded new and rewritten pages in real search demand rather than guesswork.

What we recommended

Design & Visual Identity

Colours drawn directly from the site's own logo rather than invented separately - the dark navy outline, the water, the hills and the lighthouse all became named, accessibility-checked tokens.

Ink#0D283813.64:1 on paper - headings
Sea#164D648.25:1 on paper - links/accent
Moss#47601Fsecondary accent, from the logo's hills
Paper#F6F2E9warm page background

Typography

Editorial serif/sans pairing suited to long-form visitor guides.

Logo & identity

Existing logo retained; palette extracted from it and documented with contrast ratios for every pairing, including which tones fail text contrast and must stay decorative-only.

Verified results

Performance & Accessibility

Real Google Lighthouse audit (mobile), run 10 October 2026.

67Performance
96Accessibility
100Best Practices
100SEO
8.0 sLargest Contentful Paint
0.109Cumulative Layout Shift
0 msTotal Blocking Time
3.2 sSpeed Index
1,172 KiBTotal Page Weight

Accessibility: 21 of 22 automated checks passed

Automated testing can't catch everything, and it did flag a few real items here - shown openly rather than only reporting the headline score:

  • One colour-contrast pairing flagged for review on a secondary element.

Site at a glance

The Numbers

63 pageson the site
Moderatemobile performance band
96/100Lighthouse accessibility score

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